Learning from user testing in video game design
http://www.90percentofeverything.com/2009/08/13/ux-for-videogame-design-gamplay-research/
We all know advertising is increasingly about creating engagement.
And that’s always been gaming’s focus - ‘engagement’ is pretty much the definition of a game experience.
So it beats me why there isn’t more cross-fertilisation between the video game and ad industries (in particular, us ad people probably have lots to learn).
And I’m pretty sure that the video game designers are already streets ahead of us in terms of how you effectively test engagement…
Btw, does anyone have a better word for ‘engagement’?
