Inexplicable Perle de Lait yoghurt ad
Could someone perchance explain this advert for ‘Perle de Lait’ yoghurts to me…
http://www.visit4info.com/advert/Get-rid-of-a-sour-face-with-Perle-de-Lait-yogurts-Yoplait-Yoghurt-Fromage-Frais-range/82221
So far as I can ascertain, its message is essentially: ‘I used to eat really revolting yoghurts, and this Perle de Lait does - at the very least - have the virtue of not being really revolting’.
It’s certainly a novel advertising strategy - apparently appealing solely to a rather niche and hitherto undiscovered audience of people compelled to eating foul-tasting yoghurts, like some kind of dairy heroin.
Next on my list: those appalling tennis-based adverts for ‘people looking for 50k plus jobs’.
